Growing demand and building a complete marketing system around it.

CHALLENGE Drain Away had an outstanding product, but the brand and marketing did not reflect the quality of the product or the scale of the opportunity. The message was inconsistent, the website needed a clearer structure, and paid media had potential that wasn’t yet being used.

The challenge was to build a full marketing foundation that could grow with the business; something simple but scalable.

INSIGHT Customers weren’t just buying plastic trays. They were buying a solution to deck staining and root rot, as well as durability and reliability. The real opportunity was to focus on these strengths.

Marketing built on those ideas could support every touchpoint: ads, emails, UX, product pages, packaging, and customer experience.

IDEA Make every part of the customer journey feel easy. Simplify the website. Clarify the message. Streamline ads. Strengthen visuals. Improve the shopping flow. Build emails that help instead of overwhelm. Reduce friction at every touchpoint so customers understand the product faster and purchase with confidence.

EXECUTION Digital Advertising

Developed advertising campaigns across Meta, Google, and YouTube. Tested audiences, messaging, and offers. Created short-form videos, long-form videos, stills, and seasonal campaigns. Implemented conversion tracking and optimization cycles.

Website UX + UI

Reworked the Shopify experience to reduce friction. Improved product pages with clearer content hierarchy. Added stronger visuals and simplified decision-making. Clarified benefits, sizing, and durability messaging.

Brand Story + Messaging

Unified language across the site, ads, packaging, and emails. Shifted from “plastic trays” to “heavy-duty drain solutions built for real use.”

Email + Customer Experience

Built a promotional and seasonal email strategy. Improved post-purchase flow, and customer education. Created emails that reinforced product durability and real-world results. Established a helpful, clear communication tone throughout the customer journey.

Analytics + Optimization

Utilized dashboards to track performance across channels. Analyzed conversion paths, AOV, ROAS and behaviors. Refined campaigns continuously to improve ROI.

OUTCOME Sales increased by 290% YOY. Paid advertising became more efficient and predictable. Customer experience improved across the entire journey. The brand became easier to understand, easier to buy from, and easier to grow.